Household · Editorial

Principles of this section

Four rules the editors of Money Guides hold themselves to. They are short on purpose; the rest of the section is the long version of them.

  1. Sentences, not slides.

    If a paragraph reads like a slide, it has failed. We write this section in long sentences the way an editor would, and we let the reader set the pace.

  2. Cash before equities.

    No guide in this section recommends a market instrument until the household it is written for has a year of liquid cash. The order is the argument.

  3. No invented numbers.

    Figures in a callout are figures we can defend in a footnote. When a number is editorial judgement — a range, a rule of thumb — we say so in italic.

  4. Slow corrections.

    If a guide is wrong, we correct it in the next morning edition and link the correction from the original paragraph. The print discipline carries over.